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metro tlv | 2023

visual identity & wayfinding system 

As part of a branding studio class, i had to create a visual identity for Israel's new TLV Metro. I challenged myself to create a timeless yet adjustable design, catered to the unique trilingual sign-system in Israel. Inspired by the century-old dream of building a metro in Israel, the design is a fresh take of heritage and modernity, providing a navigational experience that pays homage to past's vision while celebrating inclusivity, locality and  technological advancement in the today's public transportation.

 Visual identity, logo, maps, signs, iconography, virtual mock-up and brand book 

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אייקונוגרפיה

שילוט ברחבי התחנה, רציפים וקרונות.

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